Staff at the Royal National Throat, Nose and Ear Hospital were prescribed the right sized bra when expert fitters from Bravissimo held a fitting at the hospital.
The staff at the RNTNEH have been eagerly anticipating Bravissimo’s return following the success at the Royal Free Hospital a few months ago. Appointments went quickly and the whole day was fully booked.
Lucy Covington, PA to the hospital’s, general manager, said: “Overall it was a great success. I think I speak for most of the staff when saying that having a professional fitting is something we all know we should do, but it’s something that tends to get overlooked because of finding time to do it or just falling into habit. Having the Bravissimo team here was a great incentive to finally get round to doing something about it. There was no excuse not to!”
Over 100 women a year request breast reduction surgery and the number of women who come to the trust requesting surgery is steadily rising. Dr Alex Clarke, clinical psychologist at the Royal Free, said: “As part of their assessment Bravissimo helps us offer a bra-fitting service. Many people have to lose weight if they are eligible for surgery and a properly fitting bra allows them to participate in exercise which would otherwise be uncomfortable.
“For very young women in their late teens and early twenties, a properly fitting bra can be a useful alternative to surgery.”
Ros Wilson, acting out-patients matron, said: “Most people think they know their size but even those who were sure were in for a shock when told they were wrong.” She added: “Women shouldn’t feel scared or frightened of being checked, just brave it. As soon as I found out, I went out and bought a new bra. I’m so happy with it.”
Kath Brown, a spokeswoman for Bravissimo, said: "We're really keen to show as many women as possible the difference a bra that fits can make to how you look and feel about yourself and we're delighted that staff at RNTNEH were able to accommodate our team of bra fitters. We fitted nearly 30 women and really enjoyed the day."
Notes to editors
1) For further information contact: Aysha Shah, communications assistant, Royal Free Hampstead NHS Trust, 020 7317 7590, firstname.lastname@example.org
2) The Royal Free Hampstead NHS Trust has around 900 beds and sees about 700,000 patients a year from all over the world. We employ around 4,600 people and have a turnover of about £450m. Our services include a major accident and emergency service, all branches of surgery and medicine, a renal service serving the whole of north London, paediatrics, maternity services, care of elderly people, an adolescent psychiatric service and one of two high security infectious diseases units in the country. We are renowned for our specialist services including liver, kidney and bone marrow transplantation, renal, AIDS/HIV, infectious diseases, plastic surgery, immunology, paediatric gastroenterology, ENT surgery and audiological medicine, amyloidosis and scleroderma. We are a leading cancer centre with a range of specialist diagnostic and treatment services in oncology and haematology and a major neuroscience base with a network extending throughout north London and into the Home Counties. There are associated internationally recognised research and training programmes.